Why Your Website Isn't Getting You Leads – And How to Fix It
- Agape Digital Solutions
- May 6
- 4 min read
Most small businesses have a website that looks great but just isn't bringing in any new leads.
It's a common problem among businesses in Leicester, and chances are it's the same with your website.
A good-looking website is only half the battle.
If it's not converting visitors into enquiries, it's not doing its job.
In this post, we’ll break down why your website might not be generating leads, and more importantly, how to fix it
Why Your Website Isn't Getting Leads
We've spoken to a group of small business owners within Leicester about this, and here's what we found...
A lack of knowledge is a big issue for these owners, and most of them either don't have the drive to learn, or simply don't know where to look for the right information.
They don't understand the purpose of a website, and they don't understand how to properly advertise their business online.
Sounds like you?
We're here to help...
If your website isn’t delivering leads, it’s usually down to a few common (but easily fixable) issues.
You're Getting Traffic... But Not The Right Kind
A common issue we see is websites getting visits from people who were never going to become customers in the first place.
What’s going wrong:
Your site is ranking for the wrong keywords
Your ads or social posts are attracting the wrong audience
Your location or services aren’t clearly stated
Fix it:
Use local SEO to target searches like “Leicester plumber” or “guitar shop in Leicester”
Make your homepage and service pages super clear about what you offer and who you help
Review your Google Analytics or ask us for a free website audit
There's No Clear Call-to-Action (CTA)
A CTA is simply a prompt to get your target audience to take a desired action.
Think of your website like a shop...
If someone walks in and no one greets them or tells them what to do next, they’ll likely leave.
What’s going wrong:
No visible “Book Now”, “Get a Quote” or “Contact Us” buttons
Calls-to-action are hidden, vague, or only at the bottom of the page
The next step isn’t obvious or appealing enough
Fix it:
Add clear, visible CTAs on every page
Use action-driven language like “Let’s Talk”, “Grab Your Free Quote”, or “Book Your Free Audit”
Place CTAs above the fold (the part of the page you see before scrolling)
Your Website’s Slow or Looks Bad on Mobile
Over half of website visits now come from mobile devices.
If your site loads slowly or looks broken on phones, you’re losing leads by the second.
What’s going wrong:
Slow loading speeds (especially on mobile data)
Layout breaks or hard-to-click buttons on smaller screens
Images that take too long to load or don’t resize properly
Fix it:
Compress images and fix speed issues
Use a responsive design that works on all devices
Test your site on different phones (or ask your customers for feedback)
You're Not Building Trust
Visitors won’t reach out if they don’t trust you — no matter how nice your website looks.
What’s going wrong: (understandable if your business is new, but make an effort to fix these when you can)
No testimonials, case studies, or reviews
No clear information about your experience, certifications, or team
Missing social proof or real-world examples
Fix it:
Add real testimonials (even a few short quotes go a long way)
Include a “Why Choose Us” section with key reasons to trust you
Use photos of your actual work, team, or shop — stock images don’t build trust
You're Not Capturing People Who AREN'T Ready Yet
Yes, you read that right.
Not everyone will call you the first time they visit your site...
But that doesn’t mean they’re not interested.
What’s going wrong:
No lead magnet (free guide, checklist, quote, etc.)
No email opt-in or follow-up process
No retargeting ads or way to stay in touch
Fix it:
Offer something valuable in exchange for an email, like a free “house DIY guide” or “10 tips to maintain your instruments”
Set up email marketing to follow up with leads automatically
Use retargeting ads to bring visitors back
Final Thoughts
Your website should be working hard for your business.
It's not just a digital business card...
It's your best lead generator!
Now you know why your website isn't getting any leads...
You need to put the time and effort into optimising your website, or we could do it for you.
We specialise in helping Leicester-based businesses turn their websites into powerful marketing machines.
Whether you’re a local tradesman or run a family-owned shop, we've got the expertise and tools to help your business grow digitally.
If you'd like us to do all the hard website work for you, book a call today to get started!
Wan't to Know Why Your Website Isn't Getting Leads?
We’re offering a free website audit — no strings, no jargon, just honest, helpful feedback tailored to your business.
👉 Book your free audit now. Let’s unlock your business potential together.
